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Keyword research is absolutely vital to the success of your web site with regard to being found in the search engines. Get this wrong and everything else can be a total waste of time. Your customers will never find you resulting in wasted advertising dollars, and lost time and energy.

Most web sites do get it wrong which means that if you know what you’re doing, you can achieve a huge advantage over your competition.

So… we recognize the problems and the implications if your keyword research is flawed, but how do you get it right?

There are many common misconceptions about keyword research. The major one is that you or your web site builder/graphic designer know which keywords your customer uses to find your site…. you don’t!

Most often they don’t use the same industry jargon that you use and even if they did, maybe only one person a month would use that keyword when trying to find you on the internet. You want relevant keywords that have as many searches per day as possible.

Another misconception is to target keywords that are too broad and untargeted. For example targeting “cars” as a keyword when you sell car radio accessories for Mercedes. You will never be able to rank on page 1 of Google for the keyword “cars”. Sure… thousands of people type that keyword into Google every day but they’re not looking for you!

What we do

We’ve been involved in doing keyword research in many markets for the last 15 years. It’s often the first thing we do as it forms the foundation for almost everything that follows.

It can even influence the choice of your domain name as it’s important to have your most highly searched, relevant, and least competitive keyword phrase included if possible.

We have access to the most sophisticated keyword research software available and are able to produce a list of tightly focused, highly attainable, most sought after keyword phrases that will bring the most qualified traffic to your site.

The keyword phrases we provide will be the ones most likely to rank on the first page of the major search engines such as Google and Yahoo. They are also the phrases that will determine to some extent, the architecture of your web site, which is why this research must be done prior to building your site.

We also track and report to you the progression of these keywords up through the ranks of the search engines until they finally appear on the first page where they will start to generate leads and sales for you. You’ll be able to compare these results with your current web site where you probably have no relevant keyword phrases on the first page.

Using the latest software we’re also able to analyze your competition and decide who we can jump ahead of on the first page of the search engine results for a given keyword phrase.