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One of the most important features of a web site is what’s called an “opt in” form. It allows you to request the name and email of your visitor in return for giving them a free report, a newsletter, or anything of value related to the nature of your business.

The name and email collected in this way is called a “lead” and will be added to your database. An Autoresponder does all this automatically for you and also allows you to program your marketing message into a system which delivers it to your leads at predetermined intervals.

This ongoing communication with your leads will increase your chances of converting them into customers of your product. Please watch the following video which explains how this process of converting browsers to customers is critical to your online business.